MIMS IS BACK TO "MOVE" THE CROWD

PLATINUM ARTIST RETURNS:

MIMS IS BACK TO "MOVE" THE CROWD

SECOND ALBUM, GUILT,
RELEASES APRIL 7TH ON CAPITOL RECORDS/ AMERICAN KING MUSIC

"Move (If You Wanna)" is a MySpace smash;
Viral video to come for "One Day" (feat. Ky-Mani Marley)

NEW YORK - Returning to center stage after a chart-topping, platinum-certified debut, Capitol Records/ American King Music hip-hop artist MIMS is showing why he's still hot. "Move (If You Wanna)," the unstoppably rhythmic kick-off single from MIMS' forthcoming second album, GUILT, has set off a mad rush to the dance floor and to cyberspace by his fans, logging an astounding near- 9 million plays so far at http://www.myspace.com/mimsfanclub, the official MIMS MySpace site. The track is also the No. 2 most-added song nationally in the rhythmic crossover and urban formats. The single is currently at 15 million in overall audience.

GUILT, the sophomore album by MIMS, will arrive in the physical and digital marketplace on April 7th, 2009. The album follows Music is My Savior, which featured the RIAA-certified platinum Billboard Hot 100 #1 dance anthem "This Is Why I'm Hot." The album and its singles generated cumulative sales of 300,000 domestic copies and 2 million digital downloads.

MIMS has also taken a starring role at Consumer Electronics Show, held in Las Vegas two weeks ago, introducing Car Stars, an astonishing technology co-developed by Gracenote, Voxonic, and Nissan, which enables drivers to make music selections by speaking, and also hear driving directions and music choices from a variety of stars - even in foreign languages, and taking into account your surroundings and destination. The Car Stars media system won Best New Car Technology at CES. (See links to coverage below.)

"Move," currently released as a digital single and has sold over 100,000 downloads, was produced by Da Internz, one of the several A-list production collaborators on GUILT, along with Jim Jonsin, Blackout Movement, and others. Aside from the official video for "Move," a viral video has been shot for another album focus track, "One Day" featuring Ky-Mani Marley (son of reggae legend Bob Marley).

MIMS (Shawn Mims) exploded onto the rap, R&B, pop and digital sales charts in spring 2007, when his first Capitol Records/ American King Music single, "This Is Why I'm Hot," produced by the Blackout Movement, sold over 140,000 downloads in its first week of release. The song debuted at #1 on the Billboard Hot Digital Songs chart, and jumped from #32 to #1 on the Hot 100; it also hit #1 on the Rap Singles list, and #2 on R&B/Hip-Hop. "This Is Why I'm Hot" went on to sell over 3 million ringtunes, and topped the iTunes daily list of best-selling full-song downloads.

The wildly popular and infectious "This Is Why I'm Hot" set the stage for the release of MIMS' debut album, Music Is My Savior, in March 2007. It entered the Billboard Top 200 album chart at #4, #2 on both the R&B and Rap Albums charts, spinning off the second single, "Like This."

http://abcnews.go.com/GMA/GadgetGuide/story?id=6592710&page=1
http://www.itnewsonline.com/showprnstory.php?storyid=28395
http://reviews.cnet.com/8301-13746_7-10135493-48.html
http://www.sfgate.com/cgi-bin/blogs/sfgate/detail?blogid=19&entry_id=34407
http://news.digitaltrends.com/news-article/18896/hands-on-with-gracenote-carstars